Number of sales
When you track how many sales there have been in a week, for example, you are at the same time tracking your company’s success in dealing with customers and your possibilities to make a profit.
Estimate of future invoices
It is pretty certain that an invoice sent out today will get the money into your account after about two weeks. But what then? A good way to ensure the continual inflow of money is to monitor the amount and probability of incoming business:
- How many offers have been made lately?
- How likely is it that the offers made are accepted?
- How many of the orders have been delivered?
- When can they be invoiced?
Sales margin on completed sales
By setting yourself a goal for the sales margin to be achieved in a week, you will remain focused every day on the amount of sales to be made in order to turn a profit. Even just a single transaction a week can be enough if the sales margin is sufficient.
Number of contact events
By tracking the amount of correspondence, you’ll follow the effort put into reaching potential new customers. You will also ensure, that you won’t forget about your existing customers
Amount of positive feedback
If the quality of your work is good enough, your customers will spread the word about your business. How can you be sure that this is happening? Through positive feedback.
How many times has a customer said they were happy with the quality of your work?
A tip: Use only the indicators that will help you to improve your performance when growing them. The indicators should not only indicate how things have gone so far, but also what is still to be done.