Stay serious and presentable as a CEO


14 years ago when we founded Isolta, we faced more challenges than expected. Learning step by step we’d love to share important tips and our little secrets in our “From founder to founder” series.

In our last article, we addressed the professional image of your company. But this is not the end. As a managing director, your performance is equally important, especially in times of Facebook and Co.

"Only" the CEO or Founder

In Germany, it is particularly important for a company's leader to be: courageous, brave to take risks and stand out of the crowd. Your environment and customers will judge you for these characteristics, except your closest friends.

You should be able to meet the standards and be aware that your private Internet presence is judged. Remember: You are "only" the managing director.

"Okay Google, show me embarrassing party photos” #not

You know: If you google, you can see the photos and videos of the last party. Look at your current profile through your customer's eyes. Block, delete, or make invisible anything, which points out unfavorably things within the last year. How far does this go? Good question. Think about all the other private postings: How to manage your private public appearance?

People will judge you according to your visual impression, so you should choose a serious photo for your private account. It does not have to be the suit and a tie - but certainly not the photo having a drink on the last barbecue party.

A new profile?

An option is a new profile with a name that nobody will find. Or of which you are at least less easily found. For example, if your name is Sebastian Miller, a name for a new Go to your profile and see if you can find you and your photos on Google. You can set up your privacy on Facebook differently who sees what of you. For example, you can set up that your non-friends do not see anything on Facebook. Even your Facebook friends, who are more familiar with business contexts, can be categorized differently. So you can still share or post private and potentially controversial things without having to worry about your professionalism being compromised.

For your company

As a managing director, founder or self-employed you stand for your company, but you also need a public positioning. Just like your product. Talk to your employee or consultant who has looked after your market positioning and let him advise you.

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