Articles

A Checklist for Positioning

14 years ago when we founded Isolta, we faced more challenges than expected. We knew everything about software development, but when it came to how to position ourselves, grow sales or how to approach customers and manage our administration, we were in uncharted territory.

We learned step by step, through small and big mistakes. We want to pass this knowledge on to you in our “From founder to founder” series. We provide the important tips for you and share our little secrets.

How to Network and Sell to your Target Group

14 years ago when we founded Isolta, we faced more challenges than expected. We knew everything about software development, but when it came to how to position ourselves, grow sales or how to approach customers and manage our administration, we were in uncharted territory.

We learned step by step, through small and big mistakes. We want to pass this knowledge on to you in our “From founder to founder” series. We provide the important tips for you and share our little secrets.

Productization and marketing

When starting a business, it is wise to start from scratch – as in anything you do for the first time. For an entrepreneur this means designing the product you are going to sell. It simply means ”This is what my customers will buy from me”. A clear product not only makes it easier for the customer to buy, it also makes your sales effort more efficient. ”We will tailor a solution just for you at the right price” is not a product. Neither is ”We serve our customer in all needs relating to our field of business”. Designing a product includes you deciding on: